Throughout my work with Caramelo Pet Care, I have been responsible for creating and developing the brand’s visual identity and digital presence. Caramelo Pet Care is a family-owned business inspired by a dog named Caramelo, offering personalized care for dogs, focusing on trust, love, happiness, and fun. I developed the brand concept, including a clean, elegant, linear illustration logo. The logo design features two contrasting typefaces: a serif font with cursive details and a sans-serif font for a modern touch. The color palette combines pastel tones with bright, cheerful colors to reflect the brand’s values of happiness, love, and trust. Additionally, I designed and implemented the brand's social media strategy, ensuring consistent visual communication across platforms. The digital content highlights Caramelo Pet Care’s joyful, reliable, and caring atmosphere, building strong connections with clients and their pets.
